Mastering the Art & Science of Web Analytics with Google Analytics 4
In today's digitally-driven world, the ability to effectively measure and interpret your online presence has transitioned from a luxury to a non-negotiable necessity. Our Google Analytics 4 (GA4) Training Course doesn't merely introduce you to an update—it immerses you in a revolutionary approach. As the most recent evolution of the world's leading web analytics service, GA4 not only offers powerful, innovative features but also delivers sharper insights and a comprehensive view of user interactions. Whether you're an entrepreneur striving for a clearer digital footprint or a digital marketer keen to stay at the forefront, our course is your key to unlocking the full potential of GA4.
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Why Choose Our Google Analytics 4 Training Course?
Our training is spearheaded by Andrew Koh, a seasoned professional with a fusion of high-level corporate and digital marketing expertise. Andrew's career has placed him in pivotal roles such as Head of Marketing Development and Regional Director of Agencies at AIA, followed by the role of Senior Vice President and Chief Agency Officer at HSBC Insurance. His prowess in the digital realm is highlighted by his top-ranking positions on Google for key terms such as:
Andrew's diverse background – from driving strategic initiatives in major corporations to shining in the digital marketing realm – guarantees our training is both rooted in practical application and at the forefront of online strategies.
Our Detailed Syllabus: What Will You Learn?
Embark on a thorough exploration of the multifaceted universe of Google Analytics 4. Each module is meticulously crafted to provide both theoretical comprehension and hands-on experience, ensuring you grasp and operationalise each concept seamlessly.
- Historical Evolution: From Universal Analytics to GA4
- Key Differences Between Universal Analytics and GA4
- Overview of GA4 Interface
Each module concludes with hands-on practical assignments, ensuring you're not only learning but actively implementing your newfound knowledge.
Who Should Enrol in This Course?
We appreciate you might have queries before commencing this transformative journey with our Google Analytics 4 training course. Here are some frequently asked questions to provide clarity:
The course spans over 2 full days, with a total of 18 hours of instruction, hands-on practice. We've designed it to be comprehensive yet manageable for even complete beginners.
No prior knowledge of Google Analytics is required. The course starts with foundational concepts and gradually progresses to advanced topics. However, a basic understanding of digital marketing can be beneficial.
Primarily, you'll be working with Google Analytics 4, a free tool provide by Google. You will also need a computer which can run any of the latest modern browsers (e.g. Chrome, Safari or Firefox) with an internet connection.
All necessary materials and resources are provided within the course. While we may recommend supplementary readings or other free tools, they are not mandatory for course completion.
Yes, our curriculum is designed to encompass both foundational concepts and the latest features, ensuring you have a holistic understanding of the platform. We update our course materials every 6 months to ensure that our content is current with the latest features and best practices of Google Analytics 4.
Yes, to fully benefit from and engage with the content of our Google Analytics 4 Training Course, participants should be at least 21 years old. This recommendation is based on a few reasons:
Complexity of Material: The course covers both foundational and advanced topics in web analytics, requiring participants to have a certain level of maturity and understanding to grasp and apply the concepts effectively.
Professional Relevance: The course is designed primarily with business owners, entrepreneurs, digital marketing professionals, and website owners in mind. Being at least 21 ensures that participants are either already in the workforce or preparing to enter it, thus making the course's content more immediately applicable to their professional or entrepreneurial endeavours.
Hands-on Assignments: The practical assignments require participants to interact with real-world digital platforms, make informed decisions, and analyse actual data. An age of at least 21 ensures participants have the requisite decision-making skills and online experience to navigate and benefit from these assignments.
In summary, while there's no strict age limitation, being at least 21 years old ensures that participants are positioned to fully engage with and benefit from the course material and practical exercises.