When Ads Don't Work, They Become Expensive
Running Facebook or any other social ads can feel like burning money:
- Most businesses in Singapore pay $1.33 or more per click and costs pile up fast.
- Budgets vanish, but results don’t show.
- And when ads don’t work, they don’t just fail; they become very expensive mistakes.
The challenge isn’t just setting up ads. It’s knowing why some perform while others drain your budget. And we are experts, when it comes to ads optimisation. Below is our proof...
Our Live and Transparent Proof
We don't just make claims; here's the proof. Click the links below to see for yourself:
- According to Google's AI overview, the average CPC in Singapore is $1.33 (view proof).
- Yet inside our Facebook Ads Manager, you’ll see actual campaigns running at just a few cents per click (view proof) — with stronger engagement to match.
And we don’t just flash screenshots. In class, we log in live to our Ads Manager so you can verify the results for yourself — real CTR, CPC, and engagement data, right on screen.
What You’ll Learn in This Course
Most courses dwell on endless and often unproven theories. In this class, we cut through these distractions and show you live proof straight from Ads Manager. You’ll see what works, what doesn’t, and get practical steps you can apply immediately. Here’s what we’ll cover:
Benchmarks Made Simple
Stop guessing whether your ads are doing well. You’ll learn how to evaluate CTR, CPC and engagement scores like average view time against industry benchmarks, understand what’s good, what needs fixing, and what numbers signal it’s time to act.
Why Some Ads Win (and Others Fail)
Not all ads perform equally. In class, you’ll learn the subtle factors that separate high-performing ads from those that quietly drain your budget. More importantly, we'll give you detailed guidance on when to refresh or replace them.
Studying the Competitive Landscape
Every ad competes for attention in the feed. By understanding the competitive environment, you’ll learn how to adjust and tweak your creatives to best cater to your audience and stand out in a very crowded social media space.
Real Ads Manager Walkthrough
We’ll take you inside our actual Facebook Ads Manager, live. You’ll see real campaigns with their CPC, CTR, and engagement data. With this, you'll easily understand what’s working and why, without relying on theory.
The Creative Advantage
Audience targeting has its place, but an often overlooked yet important success factor lies in the ad creatives themselves. We’ll show you why creative can be a key lever in reducing costs and improving results, plus how to craft ads that people can’t ignore.
Steps to Lower Costs & Boost Engagement
We’ll break the learnings down into clear, actionable steps you can apply immediately. From ad structure to optimisation, you’ll learn how to consistently lower CPC, increase your CTR while driving stronger engagement and better results.
About Our Trainer - Andrew Koh
As the co-founder of Awesome Sites Pte. Ltd., Andrew has years of hands-on experience in digital marketing, from web design and SEO to running high-performing social media ad campaigns. With a passion for teaching and empowering others, he’s dedicated to showing participants how to create Facebook ads that deliver results without burning through their budget.
- Professional Background: Andrew Koh has over 18 years of high-level corporate managerial experience, having served as Senior Vice President and Chief Agency Officer at HSBC Insurance. After transitioning into the digital space, he co-founded Awesome Sites and has since become a top SEO, digital marketing and web design coach
- Educational Background: Andrew holds a certification in Advanced SEO from the Search Engine Academy and has trained over 10,000 students in various aspects of internet marketing, including Facebook ads, SEO, AI, and web design. His classes focus on real-world results, not theory
- Beginner-Friendly Approach: Andrew excels in breaking down complex concepts into easy-to-follow steps, ensuring that even absolute beginners can grasp and apply the skills effectively.
- Hands-On Learning: While the course focuses on providing knowledge and guidance, Andrew emphasises practical application, encouraging students to explore and experiment with the techniques taught.
- Unlimited Resits: Understanding that learning takes time, Andrew frequently offers unlimited resits in his courses. This allows participants to revisit the material as often as needed, contributing to the high success rate of Awesome Sites' courses.
Why Our Facebook Course is Different
Plenty of courses promise results, but very few back them up. Here’s why this class is different plus why participants consistently rate us 5 stars.
Live Data, Not Theory
Most trainers avoid showing live ad data either because the numbers are too sensitive to share, or worse, they don’t have the track record. That’s why it’s rare to find a reveal-all class like this. With us, you’ll see actual Ads Manager data, making the class practical and grounded in real campaigns, not just theory.
Proven Track Record
Our reputation is built on results, not hype. Established in 2017, our training has been rated 5 stars by more than 1,000 participants on Facebook. Over the years, we’ve trained over 10,000 students on various aspect of digital marketing — from web design and SEO to AI and social media marketing.
Affordable Without Compromise
At just $48, this class is priced to be accessible. But don’t mistake affordable for low quality. You’ll get a complete, hands-on walkthrough of the exact strategies we use to consistently beat industry benchmarks. It’s real-world training designed to save you thousands in ad spend, without the hefty price tag of an agency.
Results Others Can't Match
Even if they’re willing, very few can put results like these on screen. Our campaigns consistently achieve CTR as high as 15%, CPC as low as $0.16 per click, and average video view times above 10 seconds. These are results most businesses, agencies, and trainers never come close to.
Learn From Real Campaigns
Seeing our numbers is one thing; knowing what they mean is another. That’s why we don’t just flash results. We walk you through real campaigns, breaking down why some ads take off while others flop, so you gain the insight to produce and optimise your own ads with confidence.
Focused on Results
We don’t waste time on fluff or filler. Every part of this class is designed to help you achieve measurable outcomes, from lowering CPC and boosting engagement to creating ads that actually convert. The focus is always on what drives performance, not on theory for theory’s sake.